Obviously, having trust in the security of an online transaction is important. But there are more factors in deciding whether or not to purchase on item online. Sometimes convenience is king! That is when I turn to the computer to make an online purchase. Some of the items I like to buy online are books, perfume, and games. The more the likelihood that I won't need to return the item, the more the chance I will make the purchase online.
When it comes to something that requires a proper fit, however, I will almost always make the purchase in a store. This is especially true for clothing. I do sometimes purchase shoes online, and can purchase with confidence if it is a brand I have purchased in the past. For the most part, though, when it comes to any apparel, I prefer to go to a store.
I also am a "texture" person, so the majority of the time, I purchase items such as sheets, comforters and towels in a store. I want to feel the fabric before I make my decision!
In addition to the "try before you buy" factor, and being able to feel the fabric first, I also enjoy puttering around in a store, so as convenient as the computer is, the stores still have a stronger pull for me!
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